When making a sales call, emulate the upsell techniques used by fast-food restaurants. What are you always asked when you place an order? “Would you like fries with that?” Or, “would you like a soda with that?” Or maybe, “would you like to make this a Value Combo?”
These restaurants succeed by always looking for just a little more business, especially in these cases where they have a captive audience at the counter or drive-through window. And just like fast-food joints, if you always ask your customers for a little more, you eventually will get a lot more!
Asking for that additional sale opens the door to satisfying your clients’ other unmet insurance and financial services needs. Not everybody, of course, will take you up on your offer. In fact, many will say no. But plenty of clients will say yes, too. That’s why you need to ask every client with whom you are working for that little bit extra.
Don’t be afraid to ask. It’s a key to your successful practice.
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