Friday, July 8, 2011

The New "Annuity"

It's now called the "new" annuity, or the annuity "altenative". In either case, it's now a big time product.

Single Premium Life (SPL) has quietly become one of our best selling products. We are seeing solid premium increases from three carriers. Most agents know about SPL, however, now many are seeing the benefits.

In the past, annuities were the hot thing for these reasons:



  • Big commissions

  • Easy underwriting

  • Easy to explain and understand

However, the big, double-digit annuity commissions are now a thing of the past and while underwriting is still simple, the "suitability" form has stopped plenty of applications.


SPL is quickly rising as a very solid replacement for annuities. Why? Most annuities are never liquidated, the owners simply move from annuity to another after surrender charges or they die and pass it on ---- which, of course, is a taxable event.


SPL is perfect for those clients, here's how:



  • Simplified underwriting

  • Easy to explain and understand

  • Increased death benefit to pass at death

  • No taxes at death

  • Added benefits for LTC needs.

PLUS: Double-digit commissions for the agent!


PLUS, PLUS: One carrier now accepts Qualified money in their plan! Yes, I said qualified money.


Call us for details at 800-504-7471. You will be surprised at how easy SPL is to sell. Your client will enjoy it!





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